They share the journey of creating each product with the customer.
Down to the way they source their materials. Everlane’s success lies in the fact they are focused on being an ethically conscious business. Tortuga’s backpacks came from two guys wanting a better backpack. What’s your cause? Who’s your typical customer? What impact do you have on their lives? Your story doesn’t have to a one-in-a-million chance encounter. BeardBrand has an eccentric founding story about the founder headed to Portland, OR for the 2012 West Coast Beard & Mustache Championships. Buck Mason has an incredible story about how two neighbors started making modern versions of classic American clothes in a 350 square foot garage. What’s your story? Tell them how and why you got into your business in the first place. It’s about your audience, or rather, the value you provide them. Keep in mind as you answer these questions, it’s not entirely about your company. Now we know that your potential customers are looking to learn more about you, what exactly is the best way to explain it to them? They can get it from anywhere, but why should they get it from you? What should go on your E-commerce About Us page? (With E-commerce About Us Page Examples) In fact, 52% of respondents in a web usability report by Hugg/KoMarketing reported they wanted to see information about the company. However, the age of the internet has leveled the playing field for a lot of businesses, and now more than ever it is almost more important to know WHO they are buying from. It’s mostly generic – “…we aim to give you the best products at the best prices with the best service”. Most dropship stores I see write entirely about themselves and don’t relate it to the customer.
I can’t tell you how many times I’ve seen that thought process and at one point I had it for myself. “Oh yeah, I need to tell people something about my store, I’ll write up something that sounds good”Īnd then what’s worse, it gets buried in the footer menu somewhere never to see the light of day. If you’re like most Shopify store owners, when it comes to creating an About Us page, it’s probably a bit of an afterthought. Are you looking for the best e-commerce about us page examples?
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