Larger-diameter wheels and tyres – up to 18-inch rims – add visual emphasis and also contribute to the car’s ability to tackle different driving conditions. The lower body, with a high-set horizontal axis running from the nose to the rear lamps adds to the sense of a raised, powerful SUV stance. At the same time, the design allows for an interior with plenty of comfort and generous load capacity, following the well-established Yaris “Big-Small” approach to packaging. Its powerful styling expresses the robustness and agility that European customers favour in a body that’s compact, giving the easy manoeuvrability that’s suitable for urban life. The team at Toyota European Design and Development (ED2), Toyota’s European design centre in the South of France, worked to reimagine the urban SUV, producing a more robust and minimalist design that sets the Yaris Cross apart from its competitors. The design theme for the Yaris Cross was “Easy, Fast, Smart,” defined with the goal of creating car that is an ideal partner for day-to-day activities. Interior packaging provides versatile cabin and load space.Exterior references Toyota’s SUV design cues.“Easy, Fast, Smart” design concept for small car convenience and agility.Toyota expects growth to continue, driven predominantly by customers downsizing from larger C-segment models or seeking an alternative to B-segment hatches in vehicles that better suit modern lifestyles. It arrives as a strong contender in the growing European market for B-segment SUVs.
Its addition to Toyota’s European production portfolio strengthens the company’s localisation strategy and supports progress towards its goal of 1.5 million annual sales in the region by 2025. The Yaris Cross is built at Toyota Motor Manufacturing France’s Valenciennes facility, where €400 million has been invested to enable both Yaris and Yaris Cross to be manufactured simultaneously on the same production line. The availability of Toyota’s Intelligent All-Wheel Drive (AWD-i) reinforces the model’s authentic SUV character. This combined with a fourth generation Toyota hybrid electric powertrain to provide brisk performance, fuel efficiency, low emissions and urban-friendly manoeuvrability in an SUV package. Under the skin, the Yaris Cross is constructed on the GA-B small car platform part of the Toyota New Global Architecture philosophy, giving it the basic strengths that have been so successfully delivered in the Yaris hatchback. The design presents a stylish, urban look for a car that owners can feel proud to be seen in, blending the robust qualities of an SUV with more advanced dynamic driving appeal. The theme for the development team was “Always On the Move,” expressing the priority of creating a car that’s “Easy, Fast, Smart.” That makes it perfectly suited to day-to-day use, but with an adventurous aspect that’s fundamental to a successful SUV. What came to mind was a car that allows owners to express their individuality and support their unique and active lifestyles.” Yaris Cross Deputy Chief Engineer Hideaki Hayashi explains: “When we started planning for the new Yaris Cross, we considered the value of SUVs and what we feel the next generation of B-segment cars need.
It also gives Toyota the largest hybrid electric SUV model range in the market, alongside the compact C-HR, mid-size RAV4 and seven-seat Highlander, giving customers an exceptional choice of model size and capability to support their needs. The introduction of the Yaris Cross extends the Toyota Yaris family, joining the hatchback Yaris and GR Yaris thoroughbred performance car. These attributes are combined with authentic SUV features, founded on a Toyota heritage of innovation that includes originating the now core market segment for recreational SUVs with the first RAV4 more than 25 years ago. It carries the key qualities of the new generation Yaris hatchback, the reigning Car of the Year in Europe: “Big-Small” packaging that maximises interior space and practicality, fourth generation hybrid electric power, the highest safety standards with second generation Toyota Safety Sense and a genuine Fun to Drive character.
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